Securing your website with HTTPS and an SSL certificate enhances data protection, SEO rankings, and user trust. Our experts ensure a seamless transition, safeguarding your site while optimizing performance.
What Does Https Stand For?
You may have noticed the abbreviation Http (for Hypertext Transfer Protocol) when searching on a search engine like Google. This is the beginning of a URL in the results and is also displayed in your browser. It is a communication protocol that is also available in a secure version, the Https (S for Security). Sites operating in Https guarantee Internet users a secure connection with data encryption. Webmasters need to get an SSL certificate, which is shown by the small padlock you may have seen in your browser before the beginning of a web address.
Multi-Level Protection
The protection of information exchanges between the user and the server is based on 3 distinct layers. First, encryption prevents monitoring of user activity by a third party and interception of information as it transfers. Next, the protocol guarantees the integrity of the data, meaning it prevents file corruption during transfer. Finally, authentication provides protection against possible malicious attacks and promotes user trust in the website.
Since August 2014, Google has favored secure websites (HTTPS) in search rankings. Initially affecting 1% of queries, its influence has grown over time.
While HTTPS alone won’t drastically improve rankings, it provides a competitive edge when two websites are equal in other SEO factors. It also protects user data, builds trust, and enhances search engine credibility, making it an essential element of any website.
In 2017, less than 1% of websites used HTTPS, yet 40% of first-page Google results came from secure platforms. This suggests that while HTTPS is a ranking factor, it is not the sole driver of SEO success.
Top-ranking websites combine multiple SEO strengths, including high-quality content, strong domain authority, social media presence, fast loading speeds, and secure connections. HTTPS enhances trust and security, but its impact is most effective when combined with other key ranking factors.
Migrating to HTTPS increases your chances of ranking higher in search results, as secure sites are more trusted by users. A secure URL encourages more clicks, improving your click-through rate (CTR)—a key ranking factor in SEO.
For e-commerce sites, HTTPS is essential. A GlobalSign study found that 84% of users won’t complete a purchase on a site without transaction security. Ensuring data protection builds customer confidence, reduces bounce rates, and helps retain potential buyers, preventing them from turning to competitors. 🚀
Google Chrome increasingly flags non-secure websites, displaying a red warning symbol on HTTP pages. This discourages users, reducing trust, engagement, and conversions.
Think of it like a physical store—if customers feel unsafe, they won’t stay. The same applies online. While HTTPS has a moderate direct impact on rankings, it enhances user experience, improves trust, and reduces bounce rates, all of which indirectly boost SEO performance.
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